How to get the best from your social media

DONT JUST POST MORE - POST SMART

Getting the best from your social media requires a mix of strategy, consistency, and data-driven decision-making.

Here are five key ways to maximise your social media presence and results:

1. Understand Your Audience & Post Content They Value

• Use social media analytics to understand who your audience is (age, location, interests, behaviours).

• Create content that speaks directly to their needs, challenges, and interests.

  
  

• Example: If your audience is young professionals, post career tips, industry insights, and engaging polls rather than random sales posts.

  
  

2. Be Consistent & Optimise Posting Times

• Develop a content calendar and stick to a regular posting schedule.

• Use data insights to determine when your audience is most active and schedule posts accordingly.

  
  

• Example: If analytics show your followers engage most on Tuesdays at 6 PM, post at that time for maximum reach.

  
  

3. Engage, Don’t Just Broadcast

• Social media isn’t just about posting—it’s about interacting.

• Respond to comments, participate in discussions, and engage with your audience through polls, questions, and user-generated content.

  
  

• Example: A brand that replies to customer questions or reshapes user-generated content builds trust and community.

  
  

4. Use Video & Visual Content to Boost Engagement

• Videos, reels, and carousel posts typically perform better than plain text posts.

• Experiment with short-form content (TikTok, Instagram Reels) and live videos to increase reach.

  
  

• Example: A quick behind-the-scenes Instagram reel about your product or service can generate higher engagement than a static image.

  
  

5. Track Performance