top of page

🚨 Why Your Paid Ads Aren’t Converting (and How to Fix It) 🚨

Writer's picture: Andy WoodAndy Wood

Updated: Jan 28

There are many reasons why your ads just aren't performing or perhaps you're steaming through your budget in a matter of days.. the following article is a guide to improving the performance on your paid for clicks!


1.Poor Landing Page Experience

You’ve done the hard work to get clicks—don’t lose conversions with a weak landing page. 


Fix it:

- Ensure your landing page aligns with the ad’s message and promise. Direct your potential customers to a page that relates to the Ad. 

- Simplify navigation with a single, focused CTA. 

- Be clear what the action will be

- Optimise for mobile users—over 50% of ad traffic often comes from mobile devices – ensure the key message is at the top of the page


2.Targeting the Wrong Audience

Your ad may be brilliant, but if it’s reaching the wrong people, it’s doomed.


Fix it:

- Use detailed audience segmentation to target by interests, behaviours, and demographics.

- Leverage lookalike audiences based on your best-performing customers.

- Regularly review your ad analytics to refine who you’re targeting.


3.Weak or Unclear Messaging

If your audience doesn’t immediately understand your value, they’ll scroll right past.


Fix it:

- Focus on a clear, compelling value proposition.

- Use action-oriented language like “Get started today” or “Claim your free trial.”

- A/B test headlines, visuals, and CTAs to see what resonates best.


4.Ignoring Ad Fatigue

Even the best-performing ads lose their magic over time.


Fix it:

- Rotate your creatives regularly to keep the content fresh.

- Monitor frequency rates—if your ad is being shown too often, it’s time for a change.

- Experiment with new formats like carousel ads, videos, or interactive content.


5.Underutilising Data

Your ad platform provides valuable insights—are you using them effectively?


Fix it:

- Analyse metrics beyond clicks, like time spent on the landing page or conversions.

- Use retargeting campaigns to re-engage users who didn’t convert the first time.

- Look at where your audience drops off and address those friction points.


💡 Remember 💡

Paid ads are a powerful tool, but success lies in continuous testing, optimising, and learning. By addressing these common issues, you can turn a struggling campaign into a conversion machine.


Get in touch today—We'd love to help! 🚀



A simple guide to getting the best from your paid search adverts

0 views0 comments

Comentários


bottom of page