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6 strategies to drive repeat orders and customer lifetime value!

Writer's picture: Andy WoodAndy Wood

In any industry, repeat bookings are the key to long-term profitability, but how do you keep them coming back for more?


Here are 6 high-impact strategies to increase purchase frequency & drive more repeat orders & bookings alongside a predicted uplift:


Personalised Email & SMS Retargeting (Uplift: +10-20%)

💡 Strategy: Use past data to reignite customer interest with tailored recommendations and exclusive offers


✅ Tactics:

📩 Upsell based on previous history: “You loved your last Caribbean cruise—how about an upgraded experience?”


💡 Cross-Sell: use AI-driven product recommendations based on past purchase: “Complete your jewellery set with these gorgeous earrings to match necklace”


⏳ Time-sensitive discounts for past orders: “Shop again within the next 7 days & get an exclusive 10% off”


🎉 Anniversary trip reminders: “Celebrate your honeymoon anniversary with another getaway!”


Loyalty & Rewards Program Enhancements (Uplift: +20-35%)

💡 Strategy: Introduce a tiered loyalty program that rewards customers for multiple purchases


✅ Tactics:

🏆 Silver, Gold, & Platinum memberships with increasing perks


🎟️ Earn points for bookings, redeemable on future shops, upgrade experiences (free standard shipping > next day delivery)


📆 VIP pre-sale access


Subscription & Membership Model (Uplift: +30-50%)

💡 Strategy: Offer a Club Membership with exclusive access to deals, concierge planning, & perks


✅ Tactics:

🛳️ Monthly or quarterly members-only deals


🛎️ Personalised concierge services for gift buying


🚀 Early access to new products & launches 


AI-Powered Retargeting Ads & Social Proof (Uplift: +15-25%)

💡 Strategy: Use AI-driven retargeting ads and social proof to bring back potential repeat customers


✅ Tactics:

🎯 Retargeting ads featuring past products customers browsed


📹 Video testimonials from happy customers


🔥 FOMO-driven messaging: “Only 5 cabins left for this exclusive Mediterranean cruise!”


Occasion-Based Campaigns (Gifting & Self-Treating Triggers) (Uplift: +20-35%)

💡 Strategy: Leverage seasonal moments & life milestones to drive repeat bookings


✅ Tactics:

🎓 “Just retired? Celebrate with a luxury cruise!”


🎁 Gift cards for the perfect gifting experience


⏳ Post-order discounts for those who order again within six months


Exclusive Limited-Time Collections & Drops (Uplift: +25-40%)

💡 Strategy: Create scarcity & urgency with exclusive packages


✅ Tactics:

⚡ Flash sales for past customers


🍷 Themed collections (patterns, products, gift sets)


🔐 Private invite-only packages


📢 Final Thought:

By implementing these strategies, you can increase customer retention, boost CLV, & drive long-term revenue growth. Repeat customers cost less to convert & spend more over time—so investing in purchase frequency is a win-win




6 methods to drive repeat orders and customer lifetime value

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