Today we’re diving into setting your website up for success by understanding the customer journey.
Google Analytics is an invaluable tool for any business. If it’s not already on your site, it’s time to get it!
It’s free, accessible, flexible, and scalable. Used correctly, it will guide you to improve website performance.
Getting started is super easy (check out this guide).
Within hours, you can start tracking key metrics like Awareness, Consideration, Conversion, Retention, and Advocacy for your business.
Top Tips for Success:
Define Goals and Conversions: Identify key customer milestones for your business—be it product views, account setups, form submissions, lead generation, or checkout completions.
Google Analytics offers numerous pre-defined events for key actions.
Head to Admin > Events > Create Event to activate these.
Track User Behaviour: Want deeper insights? Enable Enhanced Measurement under Admin > Data Streams > Web to analyse how users interact on your site (scrolls, outbound clicks, site searches).
Set Up Reports to Measure Performance:
Acquisition Reports: Essential for understanding how people find your site (source, campaign, device, demographics). These reports can guide your marketing spend and mix.
Engagement Reports: Dive into what content drives engagement, campaign performance, and answers to questions like “What are users interested in?” and “Which content causes them to leave?”
Explorations: These highly customisable reports let you dig deep into user behaviours, trends, and performance metrics beyond the standard reports.
Map out user paths and analyse funnel steps towards your conversion goals.
Need help getting started?
We're experts in building strategies and tactics using Google Analytics to drive business performance.

Get in touch today: 📧 mhairiwood@chieftain.marketing 📧
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